February 2025 – Page 110

World

Cadbury’s ‘Made to Share’ campaign redefines generosity in the sweetest way

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February 4, 2025
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Cadbury has again captured everyday generosity with its latest integrated campaign, ‘Made to Share’. In collaboration with its global creative agency VCCP and with packaging […]

World

Fluoro’s bio-organic, surf shack-inspired factory for R.A.D performance footwear

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February 4, 2025
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What do CrossFit and rave culture have in common? Perhaps more than you’d think. Communion with your tribe, physical exertion, endorphins and apparel that fuses […]

Technology

Tariffs, inflation and the ad market’s race for flexibility

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February 4, 2025
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President Donald Trump’s trade tariffs were supposed to take effect today (February 4), forcing marketers to once again rethink their budgets. But at the last […]

Technology

How publishers pull YouTube viewers to shop on their sites, with Architectural Digest’s Amy Astley

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February 4, 2025
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By Tim Peterson • February 4, 2025 • Subscribe: Apple Podcasts • Spotify Last year Architectural Digest switched up its e-commerce strategy. Having added affiliate […]

Technology

Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025

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February 4, 2025
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This story is part of Digiday’s annual coverage of the Super Bowl. More from the series → The Super Bowl is a pricey party. But […]

Technology

Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year

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February 4, 2025
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This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the […]

Technology

Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivals

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February 4, 2025
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By Marty Swant • February 4, 2025 • Ivy Liu The open web has spent years competing for crumbs against companies like Google and Meta. […]

World

Tesla shares drop 5% on Trump tariffs, decline in vehicle registrations in Europe

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February 3, 2025
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Oslo Taxi’s Tesla model Y (L) and the NIO ET5 electric vehicle from Nio Inc, a Chinese multinational electric car manufacturer, drive through the Norwegian […]

World

Palantir shares surge 15% after company posts strong earnings and outlook

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February 3, 2025
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Alex Karp, chief executive officer of Palantir Technologies Inc., during a Bloomberg Technology television interview during the FoundryCon event in Palo Alto, California, US, on […]