One thing driving the spending is streaming platforms’ improved programmatic and self-serve activation tools. The post CTV ad spend jumps 16% as digital video becomes […]
Month: April 2025
When clients assume your best work was done by AI
Bad gateway Error code 502 Visit cloudflare.com for more information. 2025-04-29 08:20:27 UTC You Browser Working Ashburn Cloudflare Working martech.org Host Error What happened? The […]
How does conversion lift testing work, and which ad platforms offer it?
Need to measure the incremental impact of your advertising efforts? Conversion lift testing will help. The post How does conversion lift testing work, and which […]
Digital transformation begins when tradition meets innovation
Legacy sectors are finding their digital voice and building cross-generational teams to drive the future of work. The post Digital transformation begins when tradition meets […]
Watch: Bucks’ Damian Lillard heads to locker room after non-contact injury
Already down 2-1 in their first-round matchup against the Indiana Pacers, things may have just gone from bad to worse for the Milwaukee Bucks. Midway […]
Watch: Brutal no-call dooms Pistons as Knicks take 3-1 series lead
A controversial no-call marred the ending of Sunday’s Knicks-Pistons playoff thriller, overshadowing an epic 94-93 Knicks comeback victory. During Detroit’s final possession, guard Tim Hardaway […]
Pacers spread points around, thump Bucks in Game 4
Myles Turner scored 23 points as one of eight players in double digits and the Indiana Pacers took a 3-1 first-round series lead with a […]
NBA addresses controversial no-call that cost Pistons in Game 4
The Detroit Pistons were on the wrong end of a controversial no-call in their loss to the New York Knicks on Sunday, and the NBA […]
Jayson Tatum, Celtics too sharp for Magic
Jayson Tatum collected game highs of 37 points and 14 rebounds to lead the visiting Boston Celtics to a 107-98 victory over the Orlando Magic […]