A Plan Is Not a Strategy

A Plan Is Not a Strategy

An HBR Executive Masterclass with Roger L. Martin.

May 28, 2025

Planning and strategy are two fundamentally different actions—and conflating them undermines performance. Planning is about allocating resources and setting out actions within a company’s control, like opening a new plant or hiring staff. Strategy, on the other hand, is about making a coherent set of choices that position an organization to win in a specific market.

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