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Summary.
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We often valorize companies that attempt to innovate in their industries, because they push the boundaries of what is possible and, in doing so, achieve extraordinary returns for their endeavors. Not surprisingly, the vast majority of top performing companies rank innovation among their top three priorities. But not all firms benefit from their investment in innovation.
Read more on Competitive strategy or related topics Strategic planning, Strategic analysis, Risk management, Innovation, Experimentation and Product development
