Opt! has released the OPT100 Neo Film, a ¥5,940 (~$38) digital toy camera shaped like a 35mm film roll. It features a 1MP sensor, microSD support, VGA-level video, a tiny rear display, USB charging, and a 47.2 × 25 × 25 mm body, offered in three colors.
A new film-shaped digital camera has been released in Japan under the Opt! brand. Called the OPT100 Neo Film, the device recreates the look of a 35mm film canister but functions as a compact digital camera. It went on sale on December 10 for ¥5,940 which translates to roughly $38.29.
The body keeps the same cylindrical form factor as a film roll, measuring 47.2 × 25 × 25 mm and weighing around 25 g without a microSD card. Opt! is offering three colour options: Yellow × Black, White × Orange, and a multicolor design. The packaging also mirrors the film cartridge branding.
Inside the housing is a 1-megapixel CMOS sensor capable of shooting stills at up to 3760 × 2128 pixels and video at 300,000-pixel (roughly 0.3 megapixels) resolution. Storage is handled through a microSD card slot, with support for cards up to 32 GB. The camera charges via USB-C, and once connected, photos and videos can be transferred directly. The built-in 230 mAh battery takes about two hours to fully charge and gets users roughly one hour of continuous use.
The lens is a 3.2 mm fixed unit (H63P), with a shooting distance of about 70 cm in normal conditions and a 20 cm minimum. Shutter speeds range from 100 to 300 ms, and ISO is listed at 1500. The rear of the cylinder includes a tiny display for basic framing and playback.
Opt! isn’t marketing this as a high-performance camera in any capacity. More than that, the appeal is in its form factor – a classic film roll that fits easily in a pocket or small bag. The company also added small touches such as a startup sound and an optional carry case, all of which pushes it slightly closer to a novelty item with some practical use rather than a pure toy.
Buy the Fujifilm Instax Mini 12 Instant Film camera on Amazon.
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Anubhav Sharma – Tech Writer – 1233 articles published on Notebookcheck since 2024
Most of my time goes into writing – and somehow it hasn’t stopped being fun yet.
My work mainly revolves around everyday tech, gaming, watches, DIY modding, and the occasional piece on tech-policy chaos when companies and governments clash. I try to keep things simple and honest, without sounding like a product brochure.
I have a Bachelor’s degree in Computer Science Engineering and an Associate Degree in English Studies from the College of New Caledonia in British Columbia, Canada.
Away from articles and deadlines, life usually shifts to making music, taking photos, or trying to finish games that should have been completed months ago.
Anubhav Sharma, 2025-12-11 (Update: 2025-12-11)
