Gen AI Is Threatening the Platforms That Dominate Online Travel

Gen AI Is Threatening the Platforms That Dominate Online Travel

January 13, 2026

Illustration by Mario Wagner

More than two decades ago, the rise of the internet economy produced a new generation of intermediaries that reshaped industries. Aggregators like Expedia and Booking.com in travel, Zillow in real estate, and Indeed in recruiting upended established channels, creating digital marketplaces that connected fragmented supply with mass demand.

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