As it happens, Mike Smith, co-founder of design and copy studio Smith & Diction, told his now-wife and business partner Chara about his plan to […]
Author: newsflashtom
Cadbury’s ‘Made to Share’ campaign redefines generosity in the sweetest way
Cadbury has again captured everyday generosity with its latest integrated campaign, ‘Made to Share’. In collaboration with its global creative agency VCCP and with packaging […]
Fluoro’s bio-organic, surf shack-inspired factory for R.A.D performance footwear
What do CrossFit and rave culture have in common? Perhaps more than you’d think. Communion with your tribe, physical exertion, endorphins and apparel that fuses […]
Tariffs, inflation and the ad market’s race for flexibility
President Donald Trump’s trade tariffs were supposed to take effect today (February 4), forcing marketers to once again rethink their budgets. But at the last […]
How publishers pull YouTube viewers to shop on their sites, with Architectural Digest’s Amy Astley
By Tim Peterson • February 4, 2025 • Subscribe: Apple Podcasts • Spotify Last year Architectural Digest switched up its e-commerce strategy. Having added affiliate […]
Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025
This story is part of Digiday’s annual coverage of the Super Bowl. More from the series → The Super Bowl is a pricey party. But […]
Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the […]
Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivals
By Marty Swant • February 4, 2025 • Ivy Liu The open web has spent years competing for crumbs against companies like Google and Meta. […]
Tesla shares drop 5% on Trump tariffs, decline in vehicle registrations in Europe
Oslo Taxi’s Tesla model Y (L) and the NIO ET5 electric vehicle from Nio Inc, a Chinese multinational electric car manufacturer, drive through the Norwegian […]
Palantir shares surge 15% after company posts strong earnings and outlook
Alex Karp, chief executive officer of Palantir Technologies Inc., during a Bloomberg Technology television interview during the FoundryCon event in Palo Alto, California, US, on […]