By Kristina Monllos • June 7, 2024 • Ivy Liu The hype cycle of AI in advertising is far from over — expect Cannes to […]
Category: Technology
How AI’s energy needs conflict with media agencies’ carbon reduction efforts
By Michael Bürgi • June 7, 2024 • Ivy Liu As if AI didn’t present enough existential challenges to the world in general — with […]
How publishers are tapping into ESL/FACEIT Group’s growing esports ecosystem
By Alexander Lee • June 7, 2024 • Ivy Liu As the esports industry took shape over the past decade, it was the video game […]
Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates
By Julia Tabisz • June 7, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
The Washington Post’s EIC succession plan shakes up newsroom, but does little to curb marketers’ news avoidance
By Sara Guaglione • June 6, 2024 • Ivy Liu It seems the sudden shakeup at the top of The Washington Post’s newsroom is unlikely […]
Media Briefing: Why business publishers are finding value in social video ad revenue
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from […]
Digital OOH’s growth has media agencies make more use of its data and measurement options
By Antoinette Siu • June 6, 2024 • Boring static billboards are coming closer to extinction as digital out of home media adds more tools […]
Advertisers appear to be largely unbothered by esports industry’s growing Saudi Arabian ties
By Alexander Lee • June 6, 2024 • Ivy Liu Defying protests from some corners of the esports industry, both sponsors and rank-and-file fans remain […]
Research Briefing: Publishers invest in programmatic ads despite budget and data challenges
By Catherine Wolf • June 6, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development
The company that owns the “DIY.com” domain is taking a DIY approach to building generative AI solutions. Kingfisher is the parent company behind U.K. retailers […]