By Sam Bradley • November 17, 2025 • Ivy Liu Digitas is the latest agency to launch a zero-click search analysis tool. Last week, the […]
Tag: ‘Agencies
Media agencies look to AI to reduce inclusion list toil
By Sam Bradley • November 5, 2025 • Ivy Liu For marketers with a keen eye on brand safety and suitability, inclusion lists are something […]
How agencies can ace their next RFP
Sponsored by Keen Decision Systems • October 1, 2025 • Bradley Keefer, CRO, Keen Decision Systems Data is an essential part of any modern marketer’s […]
Media agencies hope to drive down costs as Walmart opens up DSP roster
Walmart’s recent move to end its exclusivity agreement with The Trade Desk has added to the embattled DSP provider’s worries — and had media buyers […]
Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?
By Tim Peterson • August 26, 2025 • Subscribe: Apple Podcasts • Spotify AI is the latest frenemy for ad agencies. On the one hand, […]
Media agencies scrutinize paid search adjustments amid zero-click signal confusion
As consumers shift the way they seek out information on the web thanks to AI, marketers and media agencies are beginning to rethink the role […]
U.S. intel agencies warn of Russian hackers targeting Western tech companies, expose tactics
Please enable cookies. Sorry, you have been blocked You are unable to access washingtontimes.com Why have I been blocked? This website is using a security […]
The rise of deep research: How agencies are using AI for strategy, content and client pitches
As client demands grow more complex and timelines shrink, agencies are turning to new AI-powered research tools to streamline workflows and supercharge insight development. In […]
Agencies have mixed feelings about using AI tools for product placements and influencer marketing
By Antoinette Siu • January 21, 2025 • Ivy Liu By now, spotting influencers in major ads and at events is all but mainstream — […]
As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations
Influencer agencies have embraced generative AI applications over the last year, as they seek to cut the time taken to arrange creator involvement in brand […]