As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI tokens. Generative AI […]
Tag: ‘Agencies
Can agencies fix the AI disconnect between the C-suite and marketing teams? Boathouse is trying to
By Michael Bürgi • February 25, 2026 • Ivy Liu The hype around generative AI has marketers in a bit of a tizzy. C-suite executives […]
Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy
By Sam Bradley • November 17, 2025 • Ivy Liu Digitas is the latest agency to launch a zero-click search analysis tool. Last week, the […]
Media agencies look to AI to reduce inclusion list toil
By Sam Bradley • November 5, 2025 • Ivy Liu For marketers with a keen eye on brand safety and suitability, inclusion lists are something […]
How agencies can ace their next RFP
Sponsored by Keen Decision Systems • October 1, 2025 • Bradley Keefer, CRO, Keen Decision Systems Data is an essential part of any modern marketer’s […]
Media agencies hope to drive down costs as Walmart opens up DSP roster
Walmart’s recent move to end its exclusivity agreement with The Trade Desk has added to the embattled DSP provider’s worries — and had media buyers […]
Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?
By Tim Peterson • August 26, 2025 • Subscribe: Apple Podcasts • Spotify AI is the latest frenemy for ad agencies. On the one hand, […]
Media agencies scrutinize paid search adjustments amid zero-click signal confusion
As consumers shift the way they seek out information on the web thanks to AI, marketers and media agencies are beginning to rethink the role […]
U.S. intel agencies warn of Russian hackers targeting Western tech companies, expose tactics
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The rise of deep research: How agencies are using AI for strategy, content and client pitches
As client demands grow more complex and timelines shrink, agencies are turning to new AI-powered research tools to streamline workflows and supercharge insight development. In […]