Sponsored by GumGum • October 10, 2024 • Rob Hall, Chief Data Officer, GumGum Putting the right ad in front of the right person sounds […]
Tag: Attention
Attention metrics step forward in guidelines — as their value is questioned
By Michael Bürgi • September 4, 2024 • Ivy Liu Last week, Karen Nelson-Field, the founder of one of the attention metrics firms in the […]
Gold prices rise as attention turns to US CPI
Gold surges amid growing expectations of Fed rate cuts in September. US 10-year Treasury yield drops to 4.288%, while US Dollar Index falls below 105.00. […]
Attention grabbers or action drivers? Heineken’s ad tests uncork surprising results
By Seb Joseph • June 27, 2024 • Ivy Liu Having ads that capture attention is great, but do they actually drive responses? That’s the […]