This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → Amazon has a problem. Ads sold off-platform still […]
Tag: audience
The state of audience data monetization: Evolving strategies for identity, privacy and revenue
This State of the Industry report, sponsored by Optable, examines how publishers and media owners are enhancing data monetization strategies while navigating privacy regulations, advancing […]
Marketers have a new audience to worry about — large language models
Modern marketers know that any new work they put out into the world in service of their brand might be encountered by many different audiences. […]