By Digiday Editors • December 29, 2025 • Ivy Liu This story was originally published on sister site, Modern Retail. 2025 was another challenging year […]
Tag: brands
How brands shifted marketing and media strategies through year of tariffs
Joshua Scherz was among them. Scherz is the founder of Bela, a family-owned seafood brand based in Maine that imports canned sardines from Portugal. Hoping […]
Brands and influencers are not including intellectual property clauses addressing AI in their deals
By Kimeko McCoy • November 10, 2025 • Ivy Liu Despite the AI boom, influencer brand deals are largely being written without clauses related to […]
Brands and retailers are already rushing to capitalize on World Cup fever
With 48 participating nations, 104 matches and 16 host cities, the 2026 FIFA World Cup will be the biggest one yet — and brands and […]
Brands set to cut open web display spend 30% in response to AI search
By Sam Bradley • November 6, 2025 • Ivy Liu Zero-click search adoption has critically affected web traffic from search engines to publishers in the […]
R&R Brands and 19 More Restaurant News Headliners of the Past Week
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Brands are betting on creators to make their next hit series
By Kimeko McCoy • October 16, 2025 • Ivy Liu Branded entertainment seems to be making a comeback. Call it marketing déjà vu. Over the […]
How brands and retailers are preparing for GEO, ‘the future of SEO’
After years of retooling their businesses for search engines, brand and retail leaders say they’re getting ready for a new frontier: GEO. The term, which […]
How brands are driving holiday conversions with automation and creator partnerships
With the holiday shopping season becoming longer and noisier, brands are under increased pressure to maximize their campaign budgets and impact. Using social media, including […]
Brands and artisans are left in a lurch after international carriers stop shipments to the U.S.
In late August, Chris Rose, a Brisbane-based leather crafter, learned that he could no longer use Australia Post to send products like wallets and card […]