A couple of weeks ago, Scott Tannen, the CEO of home goods brand Boll & Branch, noticed something strange about a recent customer service ticket. […]
Tag: brands
Brands celebrate tariff reprieve, but fresh uncertainty looms
When Sarah O’Leary, the chief executive officer of breast-pump company Willow Innovations, found out that the Supreme Court struck down President Donald Trump’s sweeping tariffs […]
Managing your brand’s narrative in the AI age
Earned media has always been hailed as the holy grail of PR due to its unparalleled ability to build trust. Most recent surveys state that […]
In memoriam: Brands we lost in 2025
By Digiday Editors • December 29, 2025 • Ivy Liu This story was originally published on sister site, Modern Retail. 2025 was another challenging year […]
How brands shifted marketing and media strategies through year of tariffs
Joshua Scherz was among them. Scherz is the founder of Bela, a family-owned seafood brand based in Maine that imports canned sardines from Portugal. Hoping […]
Brands and influencers are not including intellectual property clauses addressing AI in their deals
By Kimeko McCoy • November 10, 2025 • Ivy Liu Despite the AI boom, influencer brand deals are largely being written without clauses related to […]
Brands and retailers are already rushing to capitalize on World Cup fever
With 48 participating nations, 104 matches and 16 host cities, the 2026 FIFA World Cup will be the biggest one yet — and brands and […]
Brands set to cut open web display spend 30% in response to AI search
By Sam Bradley • November 6, 2025 • Ivy Liu Zero-click search adoption has critically affected web traffic from search engines to publishers in the […]
R&R Brands and 19 More Restaurant News Headliners of the Past Week
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Brands are betting on creators to make their next hit series
By Kimeko McCoy • October 16, 2025 • Ivy Liu Branded entertainment seems to be making a comeback. Call it marketing déjà vu. Over the […]