Panama7/Getty Images HP, which stands for Hewlett-Packard, was founded in 1939. At the time, neither personal computers nor the internet were a thing yet. Since its founding, […]
Tag: brands
Why brands like Gap Inc. and Staples are inviting their employees to be creators
By Alyssa Mercante • August 6, 2026 • Ivy Liu Employee creator networks are the new creator networks. Last week, Gap Inc. announced it was […]
Are You Sick of All the Fake Amazon Brands? Try This Free Browser Extension
Amazon’s search engine has become flooded with gibberish-named knockoff brands in recent years. To make your shopping experience a bit less phony, developer Josh Pigford […]
Brands are getting creative as fuel costs raise shipping fees
By Melissa Daniels • May 28, 2026 • Ivy Liu This story was first published by Digiday sibling Modern Retail. Major carriers are implementing new […]
U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth
Pilgrim’s Europe wants to sell more sausages. The FMCG company is midway through an awareness-boosting campaign for its Richmond brand, investing across linear TV, video […]
Brands and Celebs Lost Millions of Followers Thanks to This Instagram Update—Including Instagram Itself
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Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal
By Kimeko McCoy • April 23, 2026 • Ivy Liu Heart eyes aren’t just for Instagram DMs and TikTok comments. The League, a dating app, […]
U.K. brands increase media spend despite economic storm clouds
By Sam Bradley • April 16, 2026 • Ivy Liu The media budgets of U.K. advertisers are set to rise over 7% in the first […]
From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud
A couple of weeks ago, Scott Tannen, the CEO of home goods brand Boll & Branch, noticed something strange about a recent customer service ticket. […]
Brands celebrate tariff reprieve, but fresh uncertainty looms
When Sarah O’Leary, the chief executive officer of breast-pump company Willow Innovations, found out that the Supreme Court struck down President Donald Trump’s sweeping tariffs […]