By Michael Bürgi • February 3, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ […]
Tag: Buying
Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 […]
Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing role of tech in investment
By Michael Bürgi • January 6, 2025 • This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and […]
Best SSDs of 2024: Reviews and buying advice
Image: Rob Schultz/IDG SSDs, i.e. solid state drives, have completely changed the computing experience over the last decade. These wondrous storage devices have sped up […]
Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos
By Michael Bürgi • December 9, 2024 • Ivy Liu This article is part of a series covering our Programmatic Marketing Summit. More from the […]
Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024
By Michael Bürgi • December 2, 2024 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ […]
Buying with bots: AI search raises the bar for tailored shopping and transparency
By Marty Swant • November 22, 2024 • Ivy Liu With AI platforms like Perplexity adding new ways to shop with generative AI, there’s a […]
Media Buying Briefing: How generative AI is being applied in big and small settings
By Michael Bürgi • November 11, 2024 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ […]
Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising
By Michael Bürgi and Marty Swant • October 16, 2024 • Ivy Liu This article is part of Digiday’s coverage of its Digiday Media Buying […]
Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 […]