By Sam Bradley • August 7, 2026 • Ivy Liu Publishers have begun offering ad inventory specifically designed to be seen by AI agents. With […]
Tag: clients’
WPP has its next CEO – but what do clients make of the heir apparent?
WPP’s new CEO announcement sparked the usual frenzy – LinkedIn takes, analyst notes and a wave of industry speculation. Clients, meanwhile, are staying quiet. That’s […]
Some WPP clients see a risk in Mark Read’s exit, others see a reset
By Seb Joseph • June 12, 2025 • The decision to leave was already on the table. For months, senior marketers at one of WPP’s […]
When clients assume your best work was done by AI
Bad gateway Error code 502 Visit cloudflare.com for more information. 2025-04-29 08:20:27 UTC You Browser Working Ashburn Cloudflare Working martech.org Host Error What happened? The […]
‘Agencies are behind clients’: David Jones on The Brandtech Group’s plan for generative AI
By Seb Joseph • June 20, 2024 • Ivy Liu Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival […]