Bit by bit, more advertisers are beginning to use contextual targeting approaches for their programmatic media investments. Signal loss from the gradual decline of the […]
Tag: contextual
How contextual, attention and creative data unlock ad relevance for brands
Sponsored by GumGum • October 10, 2024 • Rob Hall, Chief Data Officer, GumGum Putting the right ad in front of the right person sounds […]
How AI and contextual targeting help gain voter attention for the 2024 election
Sponsored by Seedtag • July 3, 2024 • Kara Ullmann, head of political, US, Seedtag CTV advertising will be front and center throughout this year’s […]