By Kimeko McCoy • August 3, 2026 • Brands used to treat creators like media buys, spending ad dollars to rent their audiences. Now, they’re […]
Tag: Creative
The creative software industry has declared war on Adobe
All empires eventually fall, and it seems the creative software industry has collectively decided that Adobe’s time has come. The Creative Cloud provider’s suite of […]
10 low-effort ways to get your creative brain working again
Everyone hates coming back to work after Christmas, and that’s not really surprising. After a summer holiday, at least there’s a soft landing: half the […]
10 Creative Ideas for Community Engagement to Boost Participation
Community engagement is essential for nurturing connections and strengthening local ties. By implementing creative ideas, you can boost participation and improve the collective experience. Storytelling […]
Recentering creative and relevance in a precision-driven industry
Sponsored by PadSquad • November 5, 2025 • Lance Wolder, head of strategy and marketing, PadSquad For over a decade, “the right person, the right […]
How to deal with copycats as a creative professional
Welcome to the latest in our agony aunt series, Dear Boom. This week’s dilemma touches on one of the most maddening of experiences. A creative […]
Marketers warm to AI, but creative challenges and legal risks still loom
By Kimeko McCoy • September 18, 2025 • Ivy Liu No doubt, generative AI tools have optimized the creative process, edging marketers closer to personalized […]
Sangria Creative Studio gives La Reale a surreal new look with crowned camel and retro flair
La Reale, the Italian Pale Ale known for its balance of tradition and modern character, has unveiled a striking new identity by Sangria Creative Studio. […]
As AI alters cost of creative, indie agencies review how they charge clients
Generative AI tools promise enormous economies of scale for small creative agency teams. Good news for independent agencies struggling to find some breathing room on […]
AI turns creative into a repeatable system
At the MMA’s recent CMO summit, the conversation kept circling back to one thing: AI is accelerating the push to operationalize creative. “It was the […]