Kendall Gall used to have a good read on what creators should charge. Now, it’s a toss up. Half the quotes the talent agent sees […]
Tag: Creator
The creator economy heat check: What’s hot (and not) for the rest of 2025
By Kimeko McCoy • July 29, 2025 • Subscribe: Apple Podcasts • Spotify The creator economy is only getting bigger and everybody—from agencies to tech […]
In creator marketing, loose disclosures are finally catching up
In creator marketing, disclosure has long been treated as optional by some influencers. Now, that loose approach may be catching up with them. A wave […]
Another sign the creator economy is growing up: brands hiring agencies of record
By Seb Joseph and Krystal Scanlon • July 21, 2025 • Sign number 108 that creators aren’t just a tactic for marketers anymore: they’re hiring […]
Creator marketing has the reach — CMOs want the rigor
By Seb Joseph • July 9, 2025 • Ivy Liu Whenever ad dollars swell around new channels — search, social, email — the industry reaches […]
Bing Video Creator gives you ChatGPT’s AI video generation, for free
Skip to content Image: Mark Hachman / Foundry In the last few days, AI-generated text-to-video has taken off, with Google’s lifelike Veo 3 model generating […]
How creator marketing has become key to Mastercard’s culture-hacking strategy
By Sam Bradley • May 28, 2025 • Fine dining and globe-trotting travel have been displacing mere objects as consumer status symbols ever since Instagram […]
Forget celebrity versus creator — it’s about the hybrid strategy in a $10B creator economy
The lines between a Hollywood celebrity and content creator are blurrier than ever, which is shifting the way agencies and brands approach influencer marketing. In […]
How creator partnerships go beyond awareness and conversions to fuel advocacy
While brands see creators as a safe bet to boost awareness or drive conversions, they’re missing something. Analyzing influencer campaigns from 2024 uncovered an intriguing […]
Creator agencies have embraced AI, but is the tech changing marketers’ minds?
By Sam Bradley • December 2, 2024 • Ivy Liu The ad industry’s leading creator agencies have adopted AI tools as the key to providing […]