Substack’s bet that writers want the platform to provide a community just as much as distribution appears to be paying off in 2025. Five newsletter creators […]
Tag: creators
Creators are standing up IRL events to soak up more of brands’ marketing dollars
By Alexander Lee • July 29, 2025 • Ivy Liu As brands crank up their influencer marketing spend, creators are leaning into in-person events to […]
More creators, less money: Creator economy expansion leaves mid-tier creators behind
By Kimeko McCoy • July 11, 2025 • Ivy Liu Despite record investment in the creator economy, not every creator is cashing in. U.S. brands […]
Creators turn to agentic AI to manage fan engagement
By Alexander Lee • June 20, 2025 • Creators are increasingly turning to agentic AI to streamline communication with fans — saving time and money […]
How creators are using generative AI in podcasts, videos and newsletters — and what advertisers think about it
As generative artificial intelligence improves, creators are growing more confident using it to make audience-facing content. For content creators of all types, generative AI use […]
Execs talk creators, sports, retail media and M&A at Possible
By Michael Bürgi • May 7, 2025 • Ivy Liu Digiday is at Possible giving you the latest industry news out of the event in […]
How marketers, creators vet influencer agencies as the creator economy continues to expand
When major marketers like Unilever are saying they’re dramatically increasing their ad spending on influencer marketing, the agencies who manage influencer marketing are, naturally, chomping […]
How creators use automation tools to deliver authentic, monetizable content
Creators — and the brands they work with — are navigating a complex landscape. Social media platforms are flooded with content and creators, while constant […]
Athlete creators have become must-have partners for brands at March Madness
By Sam Bradley • March 27, 2025 • Ivy Liu The injection of college sports creators into the U.S. influencer economy has permanently altered the […]
How Substack creators are pooling audiences with live video co-hosting
Creators are utilizing Substack’s live video co-hosting features to grow their audiences — and their subscriber counts. It’s been one month since Substack enabled video […]