By Alexander Lee • March 11, 2025 • Ivy Liu Meta’s plan to potentially spin Instagram Reels into a standalone video app has sparked excitement […]
Tag: creators
Dance creators believe YouTube left them behind amid its Shorts push
By Alexander Lee • March 5, 2025 • Ivy Liu YouTube’s short-form video push has created new opportunities for dance creators to make money on […]
Why creators see Twitch’s monetization and moderation updates as the latest salvo in the livestreaming wars
By Alexander Lee • March 4, 2025 • Ivy Liu Twitch is expanding its monetization and moderation tools, and creators see the move as an attempt […]
As more creators expand to episodic content, studios want to repurpose and syndicate their shows
Not every creator will end up with a media empire like Mr. Beast’s and score a lucrative streaming deal — but maybe they don’t have […]
How creators are growing beyond the Super Bowl this year, from creator houses to fan festivals
By Antoinette Siu • February 3, 2025 • Ivy Liu Marketers are integrating creators into their Super Bowl plans not just during the Big Game […]
Creators are split on whether to keep using TikTok’s editing app CapCut post-shutdown
By Alexander Lee and Antoinette Siu • January 24, 2025 • Ivy Liu When TikTok went down over the weekend, so did its sister app […]
Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
For years, TikTok creators have been trying to migrate their audiences onto other platforms — but were relatively subtle about their efforts, both due to […]
Why creators’ pushback against Honey is about more than skimmed affiliate revenue
By Alexander Lee • January 10, 2025 • Ivy Liu Over the past two weeks, a growing cohort of digital creators has spoken out against […]
Teen creators jumpstart careers by selling clothes online and getting brand sponsorships
By Antoinette Siu • January 2, 2025 • Ivy Liu It’s unsurprising that more teenagers aspire to become influencers, given how many grew up watching […]
Why Wendigoon and other creators are taking talent management into their own hands
By Alexander Lee • August 28, 2024 • Ivy Liu As more digital creators look to expand beyond the content grind, some are finding that […]