In Short: Lane Enterprises cut hours of manual searching and avoided missed opportunities with a data-driven approach. Using ConstructConnect® Insight, Lane now finds projects, tracks […]
Tag: data-driven
WPP ups the data-driven arms race with the purchase of InfoSum
By Michael Bürgi • April 3, 2025 • Ivy Liu WPP surprised the marketing and media worlds today with the least-surprising news possible. The agency […]
New horizons for data-driven direct mail marketing
People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they receive mail with joy. Consider […]