Tag: detail

As top creators turn into celebrities commanding six-figure brand deals, a growing middle tier of creators is building sustainable businesses. These creators — often niche […]

The podcast industry has entered its video era. But audience behavior hasn’t fully followed.  Recent data shows more listeners still prefer audio, and switch between […]

After the pandemic-era surge in news publishers’ subscribers, year-over-year gains are harder to come by, pushing publishers to prioritize retention, moving subscribers to higher-priced tiers […]

One thing became clear this year: AI platforms are changing where, how and how much referral traffic gets sent to publishers’ sites.  The five graphs […]

By Sam Bradley  •  December 12, 2025  • Ivy Liu Though the Christmas party season is just around the corner, CMOs and agency partners are […]

Creators and the creator economy aren’t going anywhere, given the market has truly embraced just how important they are to the industry, and it’s no […]

By Seb Joseph  •  November 27, 2025  • Ivy Liu CMOs are closing out another year defined by churn and shifting ground. With the pace […]

Disney kicked things off by announcing that Disney+ subscribers will soon be able to spin up their own content using its characters. A former video […]

By Sara Guaglione  •  October 20, 2025  • Ivy Liu Generative AI platforms are exploding, as more people use these tools for search. And while […]

By Krystal Scanlon  •  October 16, 2025  • Ivy Liu For better or worse, AI is changing the industry, which means even influencer marketing and […]