By Kimeko McCoy • August 18, 2025 • Ivy Liu The promise of generative AI was to make marketing faster and cheaper, optimizing everything from […]
Tag: generative
Generative AI sparks brand safety concerns marketers know all too well
The speed at which marketers are adopting AI-powered tools is moving faster than rules and regulations can keep up. Inadvertently or not — the ad industry […]
How generative AI could help make construction sites safer
Last winter, during the construction of an affordable housing project on Martha’s Vineyard, Massachusetts, a 32-year-old worker named Jose Luis Collaguazo Crespo slipped off a […]
Generative AI in Music Market Research: How IMR Market Report is Redefining the Industry 2032
Generative AI in Music Market Overview and Insights: According to IMR Market Reports, Generative AI in Music Market is expected to grow at a significant growth rate, and […]
Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work
By Kristina Monllos • January 1, 2025 • Ivy Liu Marketers are faithfully obsessed with the shiny new thing when it comes to their brand […]
How to use generative AI to reduce friction and convert car buyers
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Generative AI And Scream Tourism Are Spookily But Brightly Pairing Up During The Halloween Season
Scare tourism consists of traveling to a destination for Halloween fun such as an amusement park or … [+] other tourist attraction, and for which […]
How Amazon’s generative AI tool for developers is saving 4,500 years of work, $260 million annually
By Cloey Callahan • August 22, 2024 • Ivy Liu This story was first published by Digiday sibling WorkLIfe Developers don’t want to find themselves […]
What is generative engine optimization (GEO)?
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