An editorial series that sets marketers, media buyers and publishers up for a successful 2026. More from the series → When Cloudflare CEO Matthew Prince […]
Tag: Guardian
The Guardian bets on unified programmatic ad selling as curation gains ground
By Jessica Davies • June 18, 2025 • Ivy Liu As publishers face shrinking open web opportunities, The Guardian is unifying its programmatic advertising operations […]
The Guardian moves closer to being a reader-supported business as it launches new cooking app
By Krystal Scanlon • July 22, 2024 • Ivy Liu The Guardian is accelerating toward being a reader-supported business instead of a traditional ad business […]