By Kristina Monllos • July 23, 2024 • Ivy Liu This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over […]
Tag: Marketing
Marketing Boss Recalls Alfa Romeo Junior Name Change Rush
The Alfa Romeo Milano existed in the public eye for all of a few days. With the Italian government kicking up a fuss about a […]
Marketing Briefing: Marketers race to use generative AI tools, find ways to make humans ‘smarter, faster, better’
By Kristina Monllos • July 2, 2024 • Ivy Liu This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over […]
HR and marketing are more connected than they used to be
By Tony Case • June 21, 2024 • Ivy Liu This story was originally published on our sister site, WorkLife. Traditionally, HR and marketing operated […]
Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering
By Antoinette Siu • June 21, 2024 • Influencer marketing firm Captiv8 this week launched a brand storefront offering to expand creator commerce opportunities beyond […]
Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the […]
How to Ensure Your B2B Marketing Messages Resonate With Your Audience
Opinions expressed by Entrepreneur contributors are their own. In B2B marketing, mastery of effective communication stands as a hallmark of industry leadership. Each written word, […]
Marketing Briefing: How a quieter Pride could serve as a ‘reset’ for marketers to be less ‘performative’
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the […]
Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the […]
Influencer Marketing on a budget: A playbook for small-business success
According to the Digital Marketing Institute, 49% of consumers rely on influencer recommendations before they buy, and a further 40% of consumers revealed they’ve purchased […]