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Tag: measurement
CMOs look for better measurement to justify sports sponsorship spending
By Sam Bradley • July 28, 2025 • Ivy Liu Sponsorships are considered one the most reliable ways for a brand to get in good […]
WTF is geo-based omnichannel measurement? | Connecting campaign measurement across channels, online and offline
This WTF guide, sponsored by Blis, explores how geo-based omnichannel measurement works, what it looks like and its benefits to advertisers. Marketers need a long-term […]