A good set of measuring cups might not be the sexiest tool in your kitchen drawer, but they’re easily one of the most essential. Whether […]
Tag: measuring
Measuring Google’s AI Overviews’ impact: Why keyword data is more telling than CTRs for publishers
By Sara Guaglione • March 19, 2025 • Ivy Liu Measuring the impact of Google’s AI Overviews on publishers’ search referral traffic hasn’t been straightforward […]
How podcasters are measuring videos’ role in growing incremental audiences
Podcast orgs and publishers aren’t using videos of their audio shows to try to grow listenership. Well, they are trying to do that — but […]