By Michael Bürgi • January 7, 2025 • Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. […]
Tag: Omnicom
Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google
By Michael Bürgi • January 6, 2025 • Ivy Liu Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in […]
Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of it
By Michael Bürgi • October 9, 2024 • Consumer attitudes toward data privacy may never actually be factored into national privacy legislation to the extent […]
Omnicom Media Group looks for more clarity on the role of AI in the auction process
By Michael Bürgi • October 8, 2024 • Ivy Liu Keep up to date with Digiday’s annual coverage of Advertising Week in New York. More […]
Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation
By Michael Bürgi • October 7, 2024 • Ivy Liu With Advertising Week upon the marketing and media industries, Omnicom Media Group is working behind […]
Omnicom Media Group strikes partnership with Snap for creator collaboration
By Michael Bürgi • October 3, 2024 • Ivy Liu Having cut creator and influencer partnerships with most of the major platforms over the last […]
Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
By Michael Bürgi • June 20, 2024 • Ivy Liu Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival […]
Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
By Michael Bürgi • June 18, 2024 • Ivy Liu Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival […]