By Ronan Shields • October 15, 2025 • Ivy Liu AI. Antitrust. Existential dread, and, oh yeah, innovation… these were just some of the constantly […]
Tag: Overheard
Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars
The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new paradigm to negotiations. […]
Overheard at Prebid Summit: Addressability problem ‘really needs to be considered carefully’
By Ronan Shields • October 16, 2024 • Ivy Liu The fall conference season in New York City is underway, and hot on the heels […]