By Tim Peterson • December 15, 2025 • This article is part of a series covering our Programmatic Marketing Summit. More from the series → […]
Tag: programmatic
The case against AI agents for programmatic ad buying
By Tim Peterson • December 9, 2025 • This article is part of a series covering our Programmatic Marketing Summit. More from the series → […]
Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics
This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. […]
Programmatic advertising’s endless cycle of reinvention and rot
Brian O’Kelley has made a career out of rewiring the ad tech machine. The AppNexus co-founder has spent much of the past two decades deep […]
Programmatic snafu speak, translated: a guide to the usual excuses
By Seb Joseph • February 11, 2025 • Ivy Liu Barely two months into the year, and here we are with yet another expose on […]
Programmatic marketers sound off on impact of AI-driven ad buys
By Tim Peterson • December 5, 2024 • Ivy Liu When it comes to artificial intelligence technologies affecting the ad industry, programmatic marketers would naturally […]
As programmatic rises on Roblox, in-game studios are feeling the competition
By Alexander Lee • November 11, 2024 • Ivy Liu After years of focusing their Roblox spending on bespoke brand activations, marketers are keying into […]
Programmatic pushes its way into the upfront bazaar
By Michael Bürgi • July 2, 2024 • Ivy Liu For its first several decades, the upfront marketplace — the selling season in which billions […]
How programmatic is opening up the Olympics to advertisers
This year, more advertisers than ever will have a shot at the Olympic and Paralympic Games. NBCU and Warner Bros. Discovery (WBD) are making inventory […]