He said eight in 10 ad dollars from its media business, which makes up 60% of the group’s total net revenue, now come from AI-driven […]
Tag: Publicis
Publicis and IPG win Paramount’s media business
By Michael Bürgi • June 4, 2025 • Ivy Liu In a surprise move that happened last week but news of broke last night, studio […]
Publicis Group CEO says advertisers are pacing, not panicking
In the measured language of quarterly earnings calls few phrases say more with less than “cautious but competitive”. That’s how Publicis Groupe CEO Arthur Sadoun […]
Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation
By Marty Swant • March 6, 2025 • Ivy Liu Publicis Groupe has agreed to acquire ad tech firm Lotame, expanding the holding company’s global […]
Publicis acquisition signals that creator M&A is not slowing down in 2025
By Antoinette Siu • February 20, 2025 • Ivy Liu Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing company BR Media Group, […]
Publicis Sports creates dedicated women’s sports unit
By Michael Bürgi • February 11, 2025 • Ivy Liu We may have just finished football season with a blowout Super Bowl, but women’s sports […]
Publicis buys Mars United Commerce to solidify its prowess in connected commerce
By Michael Bürgi • September 19, 2024 • Ivy Liu As if it’s not already the dominant agency holding company, Publicis just announced an acquisition […]