One year after the launch of Google’s generative AI search feature, AI Overviews, publishers are recalibrating. One publisher is rethinking its SEO strategy, backing away […]
Tag: publishers
Publishers remain unsure of what comes next, even as Google’s ad tech is ruled a monopoly
It’s been nearly a week since U.S. District Judge Leonie Brinkema ruled that Google illegally monopolized the tools that direct how ad dollars flow across […]
Why publishers are pivoting to community as a new source of growth
Sponsored by Viafoura • April 8, 2025 • Mark Zohar, CEO, Viafoura The publishing industry is at an inflection point. After one decade of over-reliance […]
How publishers drive meaningful performance with vendor partnerships
Sponsored by Wunderkind • April 2, 2025 • Nick Rees, associate director of customer success, publishers, Wunderkind In the modern digital advertising landscape, publishers are […]
Publishers grapple with Q1 ad revenue challenges in a ‘buyer’s market’
By Sara Guaglione • March 31, 2025 • Ivy Liu This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the […]
How publishers are now approaching curation with a calculated embrace
By now, publishers’ skepticism toward curation is less a hot take, more a hard truth. The same old story of middlemen, murky margins and the […]
Publishers don’t really know how Google AI Overviews is impacting their referral traffic
By Sara Guaglione • March 14, 2025 • Ivy Liu It’s been almost a year since Google rolled out its AI-generated search feature AI Overviews, […]
WTF is ‘shadow AI,’ and why should publishers care?
If I paid for ChatGPT Plus from my own pocket and used it to help me write this article, would my boss know — or […]
Publishers’ event videos gain traction on LinkedIn
By Sara Guaglione • February 19, 2025 • Ivy Liu LinkedIn is encouraging publishers that are part of its pre-roll video advertising program to post […]
How publishers pull YouTube viewers to shop on their sites, with Architectural Digest’s Amy Astley
By Tim Peterson • February 4, 2025 • Subscribe: Apple Podcasts • Spotify Last year Architectural Digest switched up its e-commerce strategy. Having added affiliate […]