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Technology

How leading publishers use data to refine subscription and ad strategies

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June 30, 2025
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Sponsored by Piano • June 30, 2025 • Michael Silberman, evp of media strategy, Piano Between AI search summaries and declining referrals from social media, […]

Technology

LGBTQ+ publishers grapple with a Pride Month ad spend slowdown

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June 24, 2025
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LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize. Some saw fewer new advertisers and lower ad spend this […]

Technology

Lifestyle publishers rewrite the SEO playbook for AI-driven search

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June 9, 2025
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Lifestyle publishers face distinct challenges from the generative AI features Google is adding to its search engine, such as AI Overviews and AI Mode. Evergreen […]

Technology

One year in: SEO lessons from publishers after Google’s AI Overviews

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May 19, 2025
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One year after the launch of Google’s generative AI search feature, AI Overviews, publishers are recalibrating. One publisher is rethinking its SEO strategy, backing away […]

Technology

Publishers remain unsure of what comes next, even as Google’s ad tech is ruled a monopoly

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April 23, 2025
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It’s been nearly a week since U.S. District Judge Leonie Brinkema ruled that Google illegally monopolized the tools that direct how ad dollars flow across […]

Technology

Why publishers are pivoting to community as a new source of growth

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April 8, 2025
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Sponsored by Viafoura • April 8, 2025 • Mark Zohar, CEO, Viafoura The publishing industry is at an inflection point. After one decade of over-reliance […]

Technology

How publishers drive meaningful performance with vendor partnerships

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April 2, 2025
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Sponsored by Wunderkind • April 2, 2025 • Nick Rees, associate director of customer success, publishers, Wunderkind In the modern digital advertising landscape, publishers are […]