The formal rebranding of Bouygues Energies & Services Contracting to Equans Sci-Tech follows the acquisition of Equans by the Bouygues group in October 2022. Since […]
Tag: rebrand
Six powerful ways to make your next rebrand better
The rebrand brief lands on your desk. Typeface? Check. Colour palette? Sorted. Logo variations? Done. Job complete, right? Actually… not even close. If Frontify’s latest […]
Hip Pop gets real with a punchy rebrand by Robot Food
Leeds-based studio Robot Food has collaborated with soft drinks brand Hip Pop, rolling out a vibrant new identity that reframes kombucha and alternative sodas as […]
Rebrand for Vinci Technology Centre
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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
By Kristina Monllos • November 21, 2024 • Ivy Liu It’s got to be hard to be a heritage brand. There are so many expectations […]
Landor’s rebrand for Milan’s Symphony Orchestra engages multiple senses
Whenever you work on a branding project, you’re not necessarily looking at the bottom line of your client’s business. You’re thinking more about conveying the […]