By Alexander Lee • September 24, 2025 • Ivy Liu Fortnite’s move into in-game item sales is giving advertisers a new incentive to ramp up […]
Tag: Roblox
Roblox hit with wrongful death lawsuit following a teen player’s suicide
Following her son’s suicide, Becca Dallas filed a potentially groundbreaking lawsuit against Roblox and Discord, accusing the platforms of wrongful death. As first reported by […]
Roblox cracks down on its user-created content following multiple child safety lawsuits
Following a wave of lawsuits alleging that Roblox doesn’t provide a safe environment for its underage users, the gaming platform made a series of sweeping […]
Roblox introduces new safeguards for teens, including age estimation tech
Roblox announced Thursday that it’s launching new safeguards for people who are between the ages of 13 and 18. The company is introducing “Trusted Connections” […]
Roblox marketplace competition over how ads are purchased led at least three brands to reconsider their spend
By Alexander Lee • April 23, 2025 • Ivy Liu Brands looking to reach Roblox users in 2025 are finding themselves inundated with competing pitches […]
Roblox launches Rewarded Video Ads, expands ad partnership with Google
April 1, 2025 10:47 AM Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow […]
Roblox: all the news about the popular social and gaming platform
Audit Me! What a wonderful time of year. Roblox, Discord, OpenAI, and Google found new child safety group Google, OpenAI, Roblox, and Discord have formed […]
Roblox earnings: Why the platform paid out $280 million to creators in the last quarter
By Alexander Lee • February 7, 2025 • Ivy Liu As Roblox continues to grow, in-game item designers and world builders are cashing in — and […]
Roblox is starting to take programmatic advertising more seriously
After a gradual start in 2024, Roblox’s programmatic business is finally gaining steam. At the moment, Roblox is hiring for eight advertising roles across the […]
Roblox CEO hopes users capture a tenth of global gaming revenue on the path to a billion players
Dave Baszucki, CEO of Roblox, said his company’s goal is to reach 10% of the global gaming market’s revenue and a billion daily active users. […]