By Krystal Scanlon • June 30, 2025 • Ivy Liu While TikTok’s U.S. lifespan remains uncertain, the entertainment app is firmly focused on its future. […]
Tag: TikTok
TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app
By Krystal Scanlon • June 3, 2025 • Ivy Liu TikTok really wants advertisers to see it as a place to drive full-funnel results — […]
TikTok in Egypt: where rich and poor meet – and the state watches everything
After being released from detention in 2011, Egyptian engineer and activist Wael Ghonim told the media: If you want to liberate a society, all you […]
With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend
By Antoinette Siu • April 4, 2025 • Ivy Liu Is there such a thing as over-preparing? It certainly feels that way in the case […]
What TikTok and Sumitomo can teach about navigating the carbon removal market
In just a few years, carbon removal has gone from a niche interest to an activity that many big companies feel compelled to invest in. […]
TikTok ad prices fall as uncertainty keeps some advertisers away
Advertisers are split on whether to double down or cash out as TikTok’s future in the U.S. hangs in the balance. But enough have walked […]
TikTok ban looms closer, leaving more questions than answers in its wake
By Kimeko McCoy • March 18, 2025 • Subscribe: Apple Podcasts • Spotify The halfway point for the looming TikTok ban has passed, leaving more […]
With TikTok in limbo, YouTube Shorts cashes in
It’s no secret that YouTube stands to benefit if TikTok gets the boot from the U.S., but the longer the uncertainty drags on, the clearer […]
The TikTok ban is reshaping creator recruitment and agency best practices on social media
While TikTok’s status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit creators and develop strategies for their […]
TikTok Makes a Comeback After Trump Assumes Office
Key Takeaways TikTok, which was scheduled to get banned as per the divest-or-ban bill, became unavailable for many users. However, after Trump assumed office, he […]