Even with TikTok’s future in the U.S. seemingly secured, advertiser confidence hasn’t followed suit. Some marketers are already planning, they anecdotally told Digiday, to scale […]
Tag: TikTok’s
TikTok’s U.S. ownership shift raises creator concerns over algorithm changes
By Kimeko McCoy • October 2, 2025 • Ivy Liu The picture of TikTok’s future in the U.S. is starting to come into focus. With […]
How TikTok’s ‘The Secret Lives of Mormon Wives’ landed on Hulu, with Select Management Group’s Danielle Pistotnik
By Tim Peterson • June 24, 2025 • Subscribe: Apple Podcasts • Spotify Social platforms like TikTok and YouTube — which hates to be called […]
Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased
By Alexander Lee • April 4, 2025 • Ivy Liu January’s TikTok outage has served as a wake-up call for brands, reinforcing the need to […]
TikTok’s ban deadline is coming. What happens next?
Too many requests — error 999. Read More
Why TikTok’s loss might be Instagram’s gain as Reels grows in content and audience
Instagram Reels might be the current closest social media experience to TikTok, but can it seize upon its competitor’s stumble in the U.S. to overtake […]
News Roundup: Top 5 News of the Week – From TikTok’s Ban to New AI Tools from Google and OpenAI
Key Takeaways TikTok has been effectively banned in the US. Users are no longer able to access the app. Google has become the first company […]
TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars
By Seb Joseph and Krystal Scanlon • October 1, 2024 • It’s official: TikTok now has a search advertising business, and it’s wasting no time […]