There’s a particular kind of eye-roll that happens when someone mentions their company’s B Corp certification. You know the one. It sits somewhere between “greenwashing […]
Tag: transparency
Marketers move to bring transparency to creator and influencer fees
By Krystal Scanlon and Seb Joseph • November 20, 2025 • Ivy Liu Marketers have grown fixed on a simple, stubborn question: what portion of […]
X brings back its transparency report for the first time since 2021
By Seb Joseph and Krystal Scanlon • September 25, 2024 • Ivy Liu Despite how it looks, X claims to be a community safe zone […]
AI Briefing: What transparency could look like for AI-powered brand safety tech
By Marty Swant • August 9, 2024 • Ivy Liu Following Adalytics’ new report questioning the effectiveness of AI-powered brand safety tech, industry insiders have […]