Sponsored by PubMatic • November 18, 2025 • Susan Wu, associate vice president of marketing research, PubMatic After decades of fragmentation punctuated by episodic roll-ups, […]
Tag: unified
How taking a unified campaign approach helps brands outperform benchmarks
Sponsored by Experian Marketing Services • June 18, 2025 • Chris Feo, Chief Business Officer, Experian Marketing Services Marketers are under more pressure than ever […]
The Guardian bets on unified programmatic ad selling as curation gains ground
By Jessica Davies • June 18, 2025 • Ivy Liu As publishers face shrinking open web opportunities, The Guardian is unifying its programmatic advertising operations […]