Next year’s FIFA World Cup stands to be the largest spectator event in history. And Unilever, one of the planet’s largest advertisers with a total […]
Tag: Unilever’s
Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies
Unilever’s been building a generative AI assembly line for its digital creative. The system might offer a model for heavyweight brand peers, but could also […]
In the wake of Unilever’s media agency assignments, whatever happened to streamlining?
By Michael Bürgi • October 2, 2024 • Ivy Liu Unilever’s assignment of media duties following a comprehensive global media review feels a bit like […]