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Organizations worldwide are reaping the rewards of adopting digital technologies and AI in their sales forces. But these gains are far from universal. Many sales leaders are aware that their teams are falling behind as digital laggards, yet the hurdles they face seem daunting. Organizations may encounter up to three key obstacles in adopting digital technologies for sales: knowledge gaps, perceived complexity and risk, and inertia. With a proven playbook, commitment from top leadership, and a sustained focus on people, your company can address and overcome these challenges to digital adoption.
Organizations worldwide are reaping the rewards of adopting digital technologies and up-to-date applications of AI in their sales forces. In doing so, they are streamlining processes, enhancing customer experiences and outcomes, and making their organizations more agile, data-driven, and poised for future growth. But these gains from digital leverage are far from universal. In our work with sales leaders in an executive education setting, we encounter countless leaders who fear and lament that their sales force is falling behind on digital.
