Golf-LIV Golf signs multi-year media rights deal with Fox Sports

Golf-LIV Golf signs multi-year media rights deal with Fox Sports

(Reuters) – Fox Sports has signed a multi-year media rights agreement with LIV Golf to broadcast its league competition in the U.S. starting next month, the network announced on Thursday.

Nearly all of the LIV Golf league season will be shown live across Fox Sports platforms, the network said in a statement.

“LIV Golf is getting bigger and bolder, and this relationship signals the next phase of growth,” said Scott O’Neil, who replaced Greg Norman as LIV Golf CEO on Wednesday.

Two men in suits playing golf on a lush, green course surrounded by trees on a sunny day.
Photo: Rene Terp / Pexels

© Reuters. FILE PHOTO: Golf - LIV Golf Mayakoba - El Camaleon Mayakoba Golf Course, Playa del Carmen, Mexico - February 2, 2024 Torque GC's Carlos Ortiz during practice before the first round REUTERS/Raquel Cunha/File photo

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LIV Golf caused a major disruption in the golf world when it first launched, luring top players away from the PGA Tour with the promise of huge paydays and causing a bitter divide in the sport.

Close-up of a golf ball on a tee against a black background, showcasing texture and detail.
Photo: Jurie Maree / Pexels

Ongoing negotiations between the PGA Tour and LIV Golf on a deal that would unify the professional game have yet to produce an agreement.

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AdvertisementDon't Outlive Your Benefits — Long-Term Care insurance with unlimited LTC funds for as long as you live. Call 1-800-317-0625
AdvertisementDon't Outlive Your Benefits — Long-Term Care insurance with unlimited LTC funds for as long as you live. Call 1-800-317-0625