YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025

YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025

By Tim Peterson  •  June 30, 2025  •

Today’s teens and twentysomethings are the future of TV audiences. So it’s always worth keeping current on what’s keeping — or has lost — their attentions.

At this year’s VidCon — the annual Comic-Con for the creator economy — more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch, including which two they’re addicted to, which one was described as “hell on earth” and which is only used for school or by their parents.

AdvertisementDon't Outlive Your Benefits — Long-Term Care insurance with unlimited LTC funds for as long as you live. Call 1-800-317-0625

AdvertisementDon't Outlive Your Benefits — Long-Term Care insurance with unlimited LTC funds for as long as you live. Call 1-800-317-0625

https://digiday.com/?p=582028

AdvertisementDon't Outlive Your Benefits — Long-Term Care insurance with unlimited LTC funds for as long as you live. Call 1-800-317-0625

More in Future of TV

Read More

AdvertisementDon't Outlive Your Benefits — Long-Term Care insurance with unlimited LTC funds for as long as you live. Call 1-800-317-0625

Join the conversation

Your email address will not be published. Be respectful — keep it constructive.

AdvertisementDon't Outlive Your Benefits — Long-Term Care insurance with unlimited LTC funds for as long as you live. Call 1-800-317-0625
AdvertisementDon't Outlive Your Benefits — Long-Term Care insurance with unlimited LTC funds for as long as you live. Call 1-800-317-0625