Warriors’ Curry, Under Armour ending partnership

Warriors’ Curry, Under Armour ending partnership

Steph Curry unleashes 46 points in Warriors’ win over Spurs (1:47)

Steph Curry drops 46 points with five assists in the Warriors’ 125-120 win over the Spurs. (1:47)

  • Anthony SlaterNov 13, 2025, 06:22 PM ET

    Delicious Dum Aloo curry served in a traditional Indian bowl, showcasing rich spices and fresh herbs.
    Photo: Pinaki Panda / Pexels

Golden State Warriors star Stephen Curry and Under Armour are parting ways and ending their long-standing partnership, the sides announced Thursday.

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Curry’s standalone endeavor, Curry Brand, will move forward independently. His shoes will release as planned through Under Armour during 2026, but he is now entering sneaker free agency.

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Curry left Nike and signed with Under Armour in 2013, several years into his NBA career but before his rise into an MVP and global celebrity.

Close-up of a flavorful Japanese katsu curry and rice dish in a black bowl.
Photo: Amar Preciado / Pexels

“Under Armour believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe,” Curry said in a news release. “I’ll always be grateful for that.”

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Curry is expected to have freedom to wear other brands over the next year and pursue new partnership deals, sources told ESPN’s Shams Charania.

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“What Curry Brand stands for, what I stand for and my commitment to that mission will never change,” Curry said in the release. “It’s only growing stronger. I’m excited for a future that’s focused on aggressive growth with a continued commitment to keep showing up for the next generation.”

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AdvertisementDon't Outlive Your Benefits — Long-Term Care insurance with unlimited LTC funds for as long as you live. Call 1-800-317-0625
AdvertisementDon't Outlive Your Benefits — Long-Term Care insurance with unlimited LTC funds for as long as you live. Call 1-800-317-0625