February 16, 2026
Illustration by Aaron Marin
Summary.
Leer en españolLer em português
Companies are investing heavily in digital analytics hubs with AI and gen AI capabilities, enterprise CRM systems, and marketing technology platforms. Nowhere is this more concentrated than in commercial functions, where growth and customer impact live.
Read more on Technology and analytics or related topics Analytics and data science, AI and machine learning, Generative AI, Marketing, Sales, Sales team management and Performance indicators
