Meta is snapping up Moltbook, a Reddit-like social network for AI agents that has been around since January and remains completely ridiculous. The company hasn’t disclosed the terms of the deal.
Moltbook and its creators Matt Schlicht and Ben Parr will be joining Meta Superintelligence Labs (MSL) when the deal closes. That’s expected to happen in the coming days, according to Axios.
“The Moltbook team joining MSL opens up new ways for AI agents to work for people and businesses,” a Meta spokesperson told TechCrunch. “Their approach to connecting agents through an always-on directory is a novel step in a rapidly developing space, and we look forward to working together to bring innovative, secure agentic experiences to everyone.”
It seems current Moltbook users will be able to continue interacting with the platform for the time being. Moltbook was built on the back of OpenClaw, a tool that enables people to whip up AI agents that can interact with dozens of different apps. (OpenAI hired the creator of OpenClaw last month.)
Schlicht used OpenClaw to create a bot named “Clawd Clawderberg” and asked it to create a social network for AI agents. And that’s how Moltbook came to be.
For what it’s worth, Clawd Clawderberg is a play on “Mark Zuckerberg” and Moltbook is a clear riff on “Facebook,” so it’s somewhat fitting that Schlicht vibe-coded his way to a job at Meta. It also emerged that it was relatively easy for humans to pose as AI agents and post on Moltbook. Again, all of this is deeply, deeply absurd.
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