ⓘ LG
After nearly 60 years in the television market, LG is reportedly considering selling its TV business to Chinese electronics giant Hisense. Driven by shrinking profits and intense competition from rival manufacturers, LG executives have allegedly met with Hisense in Beijing to discuss a potential sale.
LG could be preparing another major exit from the consumer electronics arena. An interesting new report from Korean news outlet EBN claims that LG is in talks to sell its entire TV business to Chinese electronics giant Hisense.
According to the report, senior LG executives visited Beijing recently for talks with Hisense officials on a possible restructuring or total sale of the unit.
If the sale happens, it would be the end of an era. For close to 60 years, LG has been a mainstay in the television industry, originating in 1966 when its predecessor, GoldStar, brought out Korea’s first black-and-white TV.
However, LG has in recent times faced falling profits and intense competition from Chinese TV brands that are aggressively undercutting traditional manufacturers on price. This is the same reason that recently caused Sony to sell a majority stake in its own TV business to TCL.
LG also made the tough decision in 2021 to pull the plug on its popular but failing smartphone division after years of growing losses. The company at the time shifted focus and resources to more profitable ventures like electric vehicle components, robotics, and smart home technology.
It looks like LG could be doing the same with its television business, prepared to cut its losses in a very competitive hardware market.
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Antony Muchiri – Tech Writer – 151 articles published on Notebookcheck since 2025
I’ve been obsessed with tech for as long as I can remember, so much so that I’ve become the unofficial “tech support” for my entire family. Whether it’s fixing gadgets, explaining specs, or recommending the best buys, I love breaking down tech for everyday people. That passion led me to writing about tech. When I’m not testing gadgets or writing reviews, you’ll probably find me hiking or doom-scrolling car listings (still hunting for my first ride, wish me luck, lol).
Antony Muchiri, 2026-05-28 (Update: 2026-05-28)
