Dodge will be doing more than just burning rubber at this year’s Roadkill Nights. The automaker is using the event to preview an expanded factory-customization program, display a colorful Durango concept, and roll out several new appearance package options for the Durango and Charger.
The biggest headline is what it’s calling Color Jailbreak, a program that’s intended to bring custom factory paint options to more Dodge buyers. Similar paint programs were previously reserved for highly specialized (and expensive) models such as the Challenger SRT Demon 170 and Durango SRT Hellcat Jailbreak, but Dodge says it wants to make the Color Jailbreak accessible to a much broader audience.
Pricing has not been announced, although Dodge says it is targeting a starting price for “the masses rather than the select few.” More information is expected later this year.
In the meantime, Dodge is giving fans at Roadkill Nights a preview of what could be possible.
Dodge Durango R/T 392 Smokescreen Concept
The star of Dodge’s customization display is its Durango R/T 392 Smokescreen Concept, a design study that combines special paint, graphics, wheels, and interior trim into one extremely blue three-row muscle SUV.
The concept is finished in a hue that Dodge has dubbed Smokescreen, with a Cryo Blue graphic that begins near the front fascia and flows rearward along the body. Rather than wearing conventional R/T 392 badges, the Durango incorporates a subtle “392” graphic into the Cryo Blue pattern.
Dodge carries that color onto the concept’s 20-by-10-inch forged Y-spoke wheels, mirror caps, and SRT brake-caliper lettering. Amber accents and matching amber daytime running lights provide some contrast, while dark exhaust tips complete the look.
We hope you like blue, because the cabin continues the color scheme theme with Petrol Blue Laguna leather performance seats accented by dual silver stitching. Dodge also added a suede-wrapped performance steering wheel, a suede instrument-panel bolster, and carbon-fiber trim.
Dodge will display the Smokescreen Concept at Roadkill Nights and use the event to gather feedback from enthusiasts. So, if you love—or hate—all that blue, Dodge wants to hear about it.
