This Tactics + Insights guide, sponsored by Simpli.fi, explores how brands and agencies can successfully navigate sudden and continuous market disruptions by prioritizing omnichannel strategies. […]
Tag: brand
The expansion of Ibis brand family across Europe
3 min reading time Published on 20/05/25, Updated on 0 hour ago Ibis, has been expanding its presence in Europe through the opening of new […]
How brand safety tools are evolving into growth drivers
Sponsored by Channel Factory • April 24, 2025 • Anudit Vikram, Chief Product Officer, Channel Factory Brand safety technology has advanced well beyond its origins. […]
What Would You Do With This Brand New 1991 VW Passat?
New cars are more annoying than they’ve ever been. Intrusive ADAS systems, difficult-to-use screens, massive weight that dulls the sensations of driving – all of […]
IHG Acquires 20th Brand, Ruby, to Further Global Expansion
InterContinental Hotels Group PLC (IHG) acquired the Ruby brand and related intellectual property for an initial purchase consideration of €110.5 million (~$116 million) from Ruby […]
Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx
By Krystal Scanlon • February 5, 2025 • Ivy Liu This article is part of a new series in which Digiday challenges industry assumptions and […]
D8 develops new brand world for Edinburgh Gin
The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, […]
Brand Chief ‘Will Fight’ To Bring New Renault Twingo To The UK
Doubts have been raised over whether the Twingo’s EV revival will be sold in RHD markets, but it’s looking positive Renault Twingo prototype – front […]
A Brand New Ford Escort Mk1 Will Be Here On 12 December
Earlier this year, we learned that a company called Boreham Motorworks was to recreate both the Ford RS200 and the Mk1 Escort, each with the […]
Sauce brand Rao’s, under Campbell’s, makes a play for a national audience with a beefed-up budget
By Kimeko McCoy • November 15, 2024 • Ivy Liu It has been just over six months since Campbell’s officially acquired Sovos Brands, Inc., bringing […]